By Ben Horowitz
Ben Horowitz, cofounder of Andreessen Horowitz and one in all Silicon Valley's most useful and skilled marketers, deals crucial recommendation on development and working a startup—practical knowledge for coping with the hardest difficulties enterprise college doesn’t conceal, in accordance with his renowned ben’s blog.
While many folks discuss how nice it's to begin a enterprise, only a few are sincere approximately how tricky it's to run one. Ben Horowitz analyzes the issues that confront leaders on a daily basis, sharing the insights he’s won constructing, dealing with, promoting, deciding to buy, making an investment in, and supervising know-how businesses. A lifelong rap enthusiast, he amplifies enterprise classes with lyrics from his favourite songs, telling it directly approximately every thing from firing buddies to poaching opponents, cultivating and maintaining a CEO mentality to understanding the proper time to money in.
Filled together with his trademark humor and immediately speak, The challenging factor approximately difficult Things is worthwhile for veteran marketers in addition to these desiring to their very own new ventures, drawing from Horowitz's own and infrequently humbling experiences.